Absolut

Dissection

This visually appealing Absolut spot sprang from a print execution that showed a cocktail glass exploding to reveal the liquid inside. Here, we're presented with a whole Absolut Volka bottle. The glass bursts in all directions, but the fluid within retains the shape of the bottle. All in all, a classy calling card for the brand, which underscores its purity by the clean -- indeed, transparent -- slivers of glass and droplets of alcohol. Best of all, since the bottle magically reassembled at the end, cleanup is a snap. - AdWeek